2011, Social Media and Samll Businesses

Dec 31

Steven NapolitanBranding, Communication, Marketing, New Media , , , , , , No Comments

I hope everyone had a great 2010. In closing the year today, I wanted to share what 2011 will look like for us.

We will continue our creativity, branding and social engagement for our clients.  We will continue our consulting around Branding, Marketing and Social Media. What we’ve ramped up this fall and will launch into 2011, is small business coaching around marketing. We’ll be speaking more, doing more webinars, teaching courses and adding educational products.

Why is this important for you?

Being in marketing and communications for going on 15 years and having had jumped into social media 5 years ago, we’ve seen how this new media truly levels the playing field.  No matter what size your business or organization is, you can start utilizing social media to reach more impressions, greater traffic and most important increased revenue.

We look forward to sharing more with you and helping more businesses grow in 2011.

Happy New Year!

Exceptional Content is Still King!

Aug 02

Steven NapolitanCommunication, Marketing, New Media , , , No Comments

Ultimately, people want to be entertained and engaged!

The quality of production and content of digital media (social media) needs to be greater than ever before in order to standout and engage your audience.

Some people think that everything is super cheap when it comes to social media.  Social media does (in most cases) help you do more with less marketing dollars. The fact is that you have to have higher quality content to standout in the over saturated media world.  Those that are more successful have spent more money on their content, while still lowering their media buying budget.

It is not always about being super flashy, but truly having the right quality content, catered to the right audience. By doing this properly, engagement can be tenfold.

Having a cohesive and creative online strategy is critical to the success of social media marketing.