2011, Social Media and Samll Businesses

Dec 31

Steven NapolitanBranding, Communication, Marketing, New Media , , , , , , No Comments

I hope everyone had a great 2010. In closing the year today, I wanted to share what 2011 will look like for us.

We will continue our creativity, branding and social engagement for our clients.  We will continue our consulting around Branding, Marketing and Social Media. What we’ve ramped up this fall and will launch into 2011, is small business coaching around marketing. We’ll be speaking more, doing more webinars, teaching courses and adding educational products.

Why is this important for you?

Being in marketing and communications for going on 15 years and having had jumped into social media 5 years ago, we’ve seen how this new media truly levels the playing field.  No matter what size your business or organization is, you can start utilizing social media to reach more impressions, greater traffic and most important increased revenue.

We look forward to sharing more with you and helping more businesses grow in 2011.

Happy New Year!

Nappic’s amazing campaign for the Tracy Automall. 19 Million in 10 Weeks.

Aug 09

Steven NapolitanUncategorized , , , , , No Comments

The City of Tracy, has one of the largest Automall’s in Northern California and it typically represents 20% of the city’s tax revenue. Due to the economic downturn many dealerships have been going out of business and/or having tough times.  Thinking long-term and wanting to save as much of their automall as possible, the City of Tracy worked with Nappic promoting regional traffic to buy new cars in Tracy.

The promotion was a $500 gift card for use at Tracy retailers and restaurants for the first 800 buyers of new cars at the Tracy Automall.

Nappic produced a commercial and mainly using Facebook we reached over 6 million impressions in 6 weeks, with 1,600 click-throughs to the promo site a day.

We sold over 19 million dollars in new cars in 10 weeks.  This nearly doubled the cars sold over the 5 months prior.

For more information and to view the campaign view: City of Tracy Automall.

Stop Wasting Time, Reach the Right People Online!

Jul 07

Steven NapolitanCommunication, Marketing, New Media , , , No Comments

There are those that think they can upload content online and that’s it, that’s social marketing, when in fact you have to be very strategic about where, when, why and who you’re reaching.  If you just reach the right people in the right places, you will greatly increase your engagement.

The large communities, such as YouTube and Facebook, are very useful, but need to be utilized strategically, due to the sheer quantity of users.  Some times the best place is a smaller community that better represents your target audience.  Even the bigger communities have inner circles.

Think about it before you deploy your content. If you are putting time and energy into developing your content, you’re going to want it to reach the right people, otherwise you’re wasting your time.