Aug 24
Steven NapolitanBranding, Communication, Marketing Branding, Communications, Increase Revenue, Marketing
We talk a lot about building your brand, developing the right strategy and many other things to get your self set-up for success. These are all necessary things and very important.
The problem that can happen is business owners and entrepreneurs can take this too far by waiting to launch something when it is exactly perfect. The sooner you can launch and create momentum the better.
If you have a large product line or a complex service, look into how you break it up in to modules or phases. If there are levels of service can you launch one level and then add more levels as they are set to roll-out.
This is a big deal. If you can create new revenue or increase revenue with a new marketing plan, even if it doesn’t sell everything you want right away, it is key to start the money momentum.
If you are already in business and you are working hard to make refinements or maybe you are re-branding… Work extra hard to keep momentum going. You will not want to stop everything unless you can afford to. It is like living in the house you are remodeling…. it’s best to remodel one room at a time. If you are going to go all the way all at once, you have to be able to afford a hotel and eating out everyday, while your house is completely re-done.
We will always look to build things in the best way and we always want to have everything in the best shape possible for our Brand’s Website and any other front to our businesses. With that said we need to equally look at how to keep the momentum if you are already up & running and looking to expand and/or improve.
If you are just starting and looking to kick things off right, you really have to look at your budget. How far you go initially with your brand development, website and other foundation items will also need to be paced out by your budget. Your budget will need to dictate your up front investment. This can mean time and money. What is enough to launch, knowing you can always improve later. It is great to think of the long term and where you want to go. This will aid in your short term decisions. Other then that outlook planning you really need to get the minimum done to launch and build cash-flow as quick as possible.
Money Momentum is your businesses lifeline.
There are some business out there that are spending all there time preparing or being a perfectionist and they never launch. This is a killer. I have even caught myself in this pattern. Get to market as quick as possible and then keep upgrading.
Dec 31
Steven NapolitanBranding, Communication, Marketing, New Media Branding, Communications, digital media, Facebook, Increase Revenue, Marketing, Social Media
I hope everyone had a great 2010. In closing the year today, I wanted to share what 2011 will look like for us.
We will continue our creativity, branding and social engagement for our clients. We will continue our consulting around Branding, Marketing and Social Media. What we’ve ramped up this fall and will launch into 2011, is small business coaching around marketing. We’ll be speaking more, doing more webinars, teaching courses and adding educational products.
Why is this important for you?
Being in marketing and communications for going on 15 years and having had jumped into social media 5 years ago, we’ve seen how this new media truly levels the playing field. No matter what size your business or organization is, you can start utilizing social media to reach more impressions, greater traffic and most important increased revenue.
We look forward to sharing more with you and helping more businesses grow in 2011.
Happy New Year!
Sep 09
Steven NapolitanCommunication, Marketing, New Media, Video Communications, Increase Revenue, Social Media, Testimonies, Video Case Studies
If you are running a good business, then you should have happy customers. You can take those happy customers and ask for a referral, ask for a testimony or build a case study around the result.
These are all great things to do. When you have a written testimony or case study it can be helpful by having it on your website or getting it out to other potential clients in other ways.
Some people think that this is good enough, but actually if you capture your happy customer’s or client’s experience on video, the power of those statements are greatly increased.
With video, potential customers or clients can look into the eyes of peers with similar problems and hear the voice of relief with great results caused by the betterment of your product or service. Or voices of joy, savings, healing… and in the results of your product or service here!
With the power of happy customer videos, you’ll be able to increase curiosity with a third parties vocie. This curiosity will gain more time with your potential customers and the opportunity to close more sales.
If you have traffic already and you have a video, either instead or in combination with your written case studies your sales will increase.
Video case studies can also be strategically use to increase traffic through social media as well. Great case studies can move virally. Just think if you see something so powerful and it moves you in such a way that you are compelled to share it with those friends of yours that you know need the same product or service.
If you have Happy Customers and are curious to know more about how you can leverage them into more money, we’d be Happy to talk to you. Give us a call or email.
Aug 09
Steven NapolitanUncategorized Auto Sales, Dealership, Facebook, Increase Revenue, Marketing, Social Media
The City of Tracy, has one of the largest Automall’s in Northern California and it typically represents 20% of the city’s tax revenue. Due to the economic downturn many dealerships have been going out of business and/or having tough times. Thinking long-term and wanting to save as much of their automall as possible, the City of Tracy worked with Nappic promoting regional traffic to buy new cars in Tracy.
The promotion was a $500 gift card for use at Tracy retailers and restaurants for the first 800 buyers of new cars at the Tracy Automall.
Nappic produced a commercial and mainly using Facebook we reached over 6 million impressions in 6 weeks, with 1,600 click-throughs to the promo site a day.
We sold over 19 million dollars in new cars in 10 weeks. This nearly doubled the cars sold over the 5 months prior.
For more information and to view the campaign view: City of Tracy Automall.
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