Netflix is changing the Entertainment and Advertising Game.

Sep 23

Steven NapolitanAdvertising, Entertainment, Film, Marketing, TV , , , , No Comments

Netflix is the clear leader in the arena of digital TV & Video entertainment. For less then $10 a month you can watch almost anything you want. Your favorite movie or TV series. Netflix, as shown in the Advertising Age article linked below, is beating out Cable, Studios, Hulu, Apple, Google & Amazon.

As Netflix continues to grow, this will continue to impact not only the entertainment business, but Advertising as well.

Being a content producer and a marketer, we see how this effects both sides.  From a marketing perspective we have to watch where eyeballs move, so we can reach the right eyeballs for our clients in as large an amount as we can.  As more people watch on-demand programming the model is moving away from 30-second commercials. Hulu offers free programs and has Ads placed in, so this is similar to TV as we’ve known it, but with Netflix having such a huge lead they will have the larger budget to license content.  This will allow Netfilx to offer a greater selection of programing (TV & Film) and for a small monthly fee people will not have a problem signing up and the proof is already being seen.

As advertisers we must continue to create new ways to reach our audiences.

For Broadcasters, they estimate the main value of their programming by the amount of money made from 30-second commercials sold around the programming. The growth of on-demand viewing will continue to effect this model.

You can read more in this Advertising Age article:  http://adage.com/digitalnext/article?article_id=146057

Turn Happy Customers into MORE MONEY!

Sep 09

Steven NapolitanCommunication, Marketing, New Media, Video , , , , No Comments

If you are running a good business, then you should have happy customers. You can take those happy customers and ask for a referral, ask for a testimony or build a case study around the result.

These are all great things to do.  When you have a written testimony or case study it can be helpful by having it on your website or getting it out to other potential clients in other ways.

Some people think that this is good enough, but actually if you capture your happy customer’s or client’s experience on video, the power of those statements are greatly increased.

With video,  potential customers or clients can look into the eyes of peers with similar problems and hear the voice of relief with great results caused by the betterment of your product or service. Or voices of joy, savings, healing… and in the results of your product or service here!

With the power of happy customer videos, you’ll be able to increase curiosity with a third parties vocie.  This curiosity will gain more time with your potential customers and the opportunity to close more sales.

If you have traffic already and you have a video, either instead or in combination with your written case studies your sales will increase.

Video case studies can also be strategically use to increase traffic through social media as well. Great case studies can move virally.  Just think if you see something so powerful and it moves you in such a way that you are compelled to share it with those friends of yours that you know need the same product or service.

If you have Happy Customers and are curious to know more about how you can leverage them into more money, we’d be Happy to talk to you. Give us a call or email.