Digital Potential Over Traditional Media

Jun 28

Steven NapolitanCommunication, Marketing, New Media , , No Comments

Some people don’t see the digital potential over traditional media, but really more people spend more time in front of their computers or using their mobile phones, if you just get involved in digital communities, you’ll reach and engage more people with less marketing dollars.

This means more money in your pockets, more sales and/0r more clients.

Misconception: Social Media is Dominated by Teenagers

Jun 15

Steven NapolitanCommunication, Marketing, New Media No Comments

People think social media is for teenagers to share pictures on facebook or Tweet about their breakfast, when in fact, the fastest growing demographic on social networks in 2009 were men and women 45 and over.

If you just engage your target audience with compelling content then you’ll grow some of the most meaningful relationship for your business.