No matter where Technology takes us Great Content is Still KING!

Jul 13

Steven NapolitanCommunication, Marketing, New Media , No Comments

In PR you create the best press release possible in order to gain the attention of Editors and Program directors, so they will broadcast or publish your story (spreading the word.) Today we create the best Ads we possible can and your audience spreads the word.  This is where Entertainment comes in…

People want to be Entertained & Engaged. Having a brand lightly include or embedded in an entertaining piece of content can influence those who like it enough to forward it on.

This is enhanced by embracing new technology and will continue to be advanced. No matter where Technology takes us, Great Content will be the necessary glue to make increased impressions.

Stop Wasting Time, Reach the Right People Online!

Jul 07

Steven NapolitanCommunication, Marketing, New Media , , , No Comments

There are those that think they can upload content online and that’s it, that’s social marketing, when in fact you have to be very strategic about where, when, why and who you’re reaching.  If you just reach the right people in the right places, you will greatly increase your engagement.

The large communities, such as YouTube and Facebook, are very useful, but need to be utilized strategically, due to the sheer quantity of users.  Some times the best place is a smaller community that better represents your target audience.  Even the bigger communities have inner circles.

Think about it before you deploy your content. If you are putting time and energy into developing your content, you’re going to want it to reach the right people, otherwise you’re wasting your time.