Don’t Build your Social Mansion on Sand

Feb 01

Steven NapolitanBranding, Marketing, New Media, Social Media , , , No Comments

I see many business jumping into social media with out first looking at their Brand and more specifically what value they bring to their audience. In most cases, this causes very little results.  If you first align, your brand your results will be much greater.

It is critical to ones success that a solid foundation for your business be set before spending much time in social media.  Time is so important and worth so much.  With that being said, grinding away in social media with out a good plan, that presents the businesses brand and value, it can be a huge waste with very little results.

You have to ask yourself, what makes you distinct to your audience, what makes you relevant to your audience and what makes you memorable to your audience. There are more questions to be asked, but this is a good starting point.

Start aligning the answers to these questions with the value you have and bring more value to your social media.  Give some of that value and wisdom away. It will come back to you tenfold. Social media is largely about sharing. Share your value.

Exceptional Content is Still King!

Aug 02

Steven NapolitanCommunication, Marketing, New Media , , , No Comments

Ultimately, people want to be entertained and engaged!

The quality of production and content of digital media (social media) needs to be greater than ever before in order to standout and engage your audience.

Some people think that everything is super cheap when it comes to social media.  Social media does (in most cases) help you do more with less marketing dollars. The fact is that you have to have higher quality content to standout in the over saturated media world.  Those that are more successful have spent more money on their content, while still lowering their media buying budget.

It is not always about being super flashy, but truly having the right quality content, catered to the right audience. By doing this properly, engagement can be tenfold.

Having a cohesive and creative online strategy is critical to the success of social media marketing.