People want to watch, not read.

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Gavin McGarry

Gavin McGarry at MipTV

Gavin McGarry from Jumpwire Media, closed MipTV discussing all to take away in digital media from this years conference.

He stated “Video is expected to be nearly 50% of internet traffic by 2012 and video is expected to be 64% of global mobile data traffic by 2013.”

Video content has always been powerfully and as connection speeds continue to increase everywhere, especially through Mobile this will continue to grow as the preferred way to communicate and be entertained online.

He also states, “you need to be in two places: YouTube and Facebook.” They are number 1 & 2 in terms of views. (YouTube leads.)

Video, video and more video.

You can read more of what  had to say at the MipTV Blog.

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