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RSSQuality = Savings.
Apr 15
Branding, Marketing, New Media No Comments
Higher quality design and production will allow your brand to more quickly build impressions into the minds of your target audience.
By maintaining and enhancing your Brand you can actually reach your audience fewer times, with a more memorable impression. This can save you money.
This is the same for getting video to spread digitally. If it is produced well, it will be spread by your audience. This saves you money from having to pay for distribution.
Again, just to be clear, quality is not always about being flashy. Quality, to me, is the right content, presented in the right way, in the right place to the right people.
Up front, you may spend more to have better produced content, but the long-term savings will far out weigh the cost.
In the end, quality will build higher value for your brand and provide a better ROI.
Quality = Savings.