What’s your Brand Perception?

Jun 22

Steven NapolitanBranding, Communication, Marketing , , No Comments

Branding, branding, branding… do most people really know what it is and if they do, how’s their Brand.

Branding is what other people think of you or your company. It’s not what you say, it’s what they feel. It’s not just your logo (Mark/Logotype) it’s everything! From the time anyone comes in contact with you or your company…

  • Who answered the phone? How did they answer it?
  • What does your website look like? What does it say?
  • What happens when someone buys from you? What happens when the work is done?
  • How do they FEEL working with you or using your product?
  • What is the biggest VALUE they got form you or your product? What was the emotional value for them?

Do you know the answers to these questions?

This is huge. Knowing these answers will allow you to get on track. If there is a gap between what they think and what you want, you can start to bridge that gap. Not knowing is the worse thing and doesn’t help your brand.

How do you find out…. simple… ASK!!

Start with some of your best customers/clients.  Ask them some of these questions. The key questions to ask if you have a short time:

  • What was/is your feeling when you come in contact with my company?
  • What has been the biggest value from working with us or using our product?  And how does that make you feel?
  • Where have we fell short?  How can we do better?

Ask those that you ask to be honest. The tough stuff for them to say will be the most help. It is super important to find out how it made them feel emotionally to work with you.  It is these emotional feeling that drives our gut reaction to BRANDS!

Go call some current and past clients and start knowing your Brand Perception. It’s the best way to improve your brand quickly.

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