Boys & Girls Club of Tracy (http://www.bgcoftracy.org/) came to Nappic to help them develop a video for their Annual Fundraiser. The Boys & Girls Club had a concept in mind, but needed the help of Nappic to execute. The concept originated from a video developed by Boys & Girls Club of America National. The video was designed to hit an emotional chord by emphasizing the importance of after-school programs such as the Boys and Girls Club “do you know where your children are?”. The Boys & Girls Club of Tracy had the idea of localizing the video to make more of an impact on the citizens.
Nappic took the concept and developed a 3-part video that highlighted the impact of the Boys and Girls program. Part one identified the problem, part two outlined the solution, and part three asked for continued support to help more children. The concept worked. During the fundraiser they raised a significant amount of money and within 12 months the video helped the Boys & Girls Club of Tracy raise over a $100,000 dollars, more than fulfilling their objective.
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