Nuuvy came to Nappic to help them develop and refine their story. Nuuvy was going to present consumers with a new way to learn and share product information. Using the internet as the platform, nuuvy created a website using Web services that allowed users to share video reviews on products and services. One of the greatest benefits of nuuvy and also a driving force behind the concept was to have an ad-agency free zone. The name nuuvy came from one of the founders daughters request for a new movie “I want a new-vie”. A light bulb went off and nuuvy was formed.
The Nappic team jumped right on board and helped nuuvy formulate their story (Brand Base) and build out a solid, creative Identity System. The nuuvy logo graphically represents the elements that compose the nuuvy brand. The camera head, the wordmark and the tagline embody and visually demonstrate the fun and creativity that is nuuvy. This concept was woven into all the other brand components including their web presence.
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