At Your Service

Boys & Girls Clubs of America

City of Tracy

Eagle Crest

International Battery

L-1 Identity Solutions



Punchcard Player


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At Your Service, ( an eco-friendly carpet and upholstery cleaning service came to Nappic to help them redesign their Identity System and develop a Brand Voice. The objective was to inspire potential customers to choose an "eco-friendly" approach, over the traditional carpet cleaning service. What could be more visually motivating than a child sitting in the middle of the carpet?  The subtle question being, "do you want your child playing and sitting in the chemical residue?”.
To achieve the desired impact, Nappic executed a high-end photo shoot to showcase the brand. The photos were integrated into every piece of the campaign, from business papers to the local movie theater’s pre-movie ads to wraps around the At Your Service trucks.
The ads were so powerful; especially on the branded trucks (being so big) people would wave down the driver to get a quote.





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