Comments on: Cable vs Broadcast http://nappic.com/blog/2010/04/cable-vs-broadcast/ Let's talk Marketing & Entertainment Thu, 29 Jul 2010 16:14:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steven Napolitan http://nappic.com/blog/2010/04/cable-vs-broadcast/comment-page-1/#comment-6 Steven Napolitan Wed, 28 Apr 2010 16:49:04 +0000 http://nappic.com/blog/?p=99#comment-6 Hi Kim... Yes, content will continue to become more specific and reach a certain groups of followers. Video content will continue to increase and present huge opportunity for all involved, from Producers to Brands. This stat shows some of what is already happening: More videos were uploaded to YouTube in the last 2 months than if ABC, NBC & CBS combined had been airing New Content 24/7 since 1948 (when ABC started.) As mobile connections continue to grow and increase in speed, more video content will be consumed then ever before. Hi Kim…

Yes, content will continue to become more specific and reach a certain groups of followers. Video content will continue to increase and present huge opportunity for all involved, from Producers to Brands.

This stat shows some of what is already happening:

More videos were uploaded to YouTube in the last 2 months than if ABC, NBC & CBS combined had been airing New Content 24/7 since 1948 (when ABC started.)

As mobile connections continue to grow and increase in speed, more video content will be consumed then ever before.

]]> By: Kim Barnes http://nappic.com/blog/2010/04/cable-vs-broadcast/comment-page-1/#comment-5 Kim Barnes Wed, 28 Apr 2010 16:35:03 +0000 http://nappic.com/blog/?p=99#comment-5 This trend is already starting the the professional sports teams owning their own cable channels and therefore revenue shares. You can already see this coming down the pipeline with psedo-branded screens on the major networks like "Raiders TV". The deals will be between the distributor (cable co or website/online provider) and content owner/creator. As an independent producer I'm all for it, if the ad dollars are there to support and social networking/marketing is optimized the niche markets are able to create, innovate and expand their vision of what they think their audiences want or need. Kim FilmBridgeOnline.com This trend is already starting the the professional sports teams owning their own cable channels and therefore revenue shares. You can already see this coming down the pipeline with psedo-branded screens on the major networks like “Raiders TV”. The deals will be between the distributor (cable co or website/online provider) and content owner/creator. As an independent producer I’m all for it, if the ad dollars are there to support and social networking/marketing is optimized the niche markets are able to create, innovate and expand their vision of what they think their audiences want or need.
Kim
FilmBridgeOnline.com

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